TAG Heuer is known for producing luxury timepieces.
The lines include Formula One, Aquaracer, Link, Carrera, Monaco and Grand Carrera. Most models feature quartz movements, water resistant cases and sapphire crystals.
Tag Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood. Tag Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920s, the Skiing World Championships, the Formula One World Championships and having developed a watch for the Mercedes-Benz SLR McLaren F1 team. The brand has also had a long list of sports and Hollywood ambassadors.
In 2007 TAG Heuer won the iF product design award for its Monaco Calibre 360 LS Concept Chronograph. The award was given away by the International Forum Design Hannover GmbH, held in Hanover, Germany. The watch received the prestigious award in the Leisure/Lifestyle category. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries. TAG Heuer received the iF product design award for the second time in two years. In 2006 another TAG Heuer watch, entitled Professional Golf Watch, won in the same Leisure/Lifestyle category. The design of the Professional Golf Watch was developed with Tiger Woods.
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