Rolex SA is a Swiss manufacturer of wristwatches and accessories. Rolex watches are popularly considered status symbols. Rolex is the largest single luxury watch brand by far, producing about 2,000 watches per day, with estimated revenues of around US$ 3 billion (2003). BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most valuable global brands, top among all watchmakers.
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There's something about a man's Rolex watch, and it's true to say that there is something about a man who wears a Rolex watch. That has been an unchanging truth since 1926 when the first Rolex watch astonished crowds gathered at their London showroom to witness the first small examples.
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