Like many other brands of luxury watches, Audemars Piguet has a number of ambassadors, such as Indonesian-French singer Anggun and Malaysian actress Michelle Yeoh, as well personalities and teams in different sport categories such as cricket, softball, golf, skiing, motor sports and sailing.
In 2007, Audemars Piguet offered its support to the Clinton Foundation. The Foundation works around the world on global issues, including education, health, poverty issues, and fight against HIV/AIDS. The company created the Jules Audemars Clinton Foundation Equation of Time watch in a limited edition of 126 pieces. The watch incorporated complex astronomical features. It shows sunrise and sunset times, perpetual calendar and astronomical moon.
Since 1999, Audemars Piguet has been the sponsor of the Queen Elizabeth II Cup, a Group One Thoroughbred horse race in Hong Kong, New Territories, China.
Audemars Piguet are also a sponsor of the Alinghi Sailing Team which won the America's Cup in 2003 and 2007.
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