During World War II Audemars Piguet was able to come back on the market by producing one of its well-known models – an ultra-thin chronograph, the heart of which was Calibre 2003. The sales of Audemars Piguet started growing in the forties and fifties. Together with Jaeger-LeCoultre it designed the thinnest automatic movement. The latter included a 21 carat gold rotor placed in the center. Their "Royal Oak", was produced in 1972 and is considered to have created the market for the stainless steel luxury watch. It was designed by Gerald Genta.
Today the company, along with Patek Philippe and Vacheron Constantin, is sometimes claimed to be one of the top three Swiss watchmakers. It owns about 40 per cent of Jaeger-LeCoultre and every timepiece manufactured in-house is still made using the old-fashioned hand-made technique.
Since 2000, the company claimed that it makes no more than 16,000 watches each year and will not do so in the future. This production is less than that of other famous Swiss watch manufacturers, such as Rolex which produces 2,000 watches per day.
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